The sustainability market is rapidly expanding having been driven into mainstream consciousness by Millennials, and now even more so by “Zillennials.” Both want access and affordability to sustainable consumer goods. Now is the time for Digital Native Vertical Brands (DNVB) to lead, influencing a sustainable lifestyle by causing delight.
There is a lot at stake within this decade in terms of turning around the tide of climate crisis right now. A lot of it is driven by our consumer choices, no matter how big or small they are. This is an opportunity for us to leverage our incredible economic power and the force of social solidarity to press for sustainable change.
At Truth Alone, it’s never only about us individually; it’s also always about all of us together collectively. We say this often, because we believe it--one nature, one world, one interconnected ecosystem deeply involving all of us together as one.