The Truth & Our Stories

The sustainability market is rapidly expanding having been driven into mainstream consciousness by Millennials, and now even more so by “Zillennials.” Both want access and affordability to sustainable consumer goods. Now is the time for Digital Native Vertical Brands (DNVB) to lead, influencing a sustainable lifestyle by causing delight.

There is a lot at stake within this decade in terms of turning around the tide of climate crisis right now. A lot of it is driven by our consumer choices, no matter how big or small they are. This is an opportunity for us to leverage our incredible economic power and the force of social solidarity to press for sustainable change.

At Truth Alone, it’s never only about us individually; it’s also always about all of us together collectively. We say this often, because we believe it--one nature, one world, one interconnected ecosystem deeply involving all of us together as one. 

The old proverb, “What you don’t know can’t hurt you” is so far from the truth. The truth is that what we don’t know could very well hurt you, and also hurt others, and also cause great harm to the planet.

It’s a new decade for Fashion, and for all of us.  It is within these next 10 years that the United Nations has targeted to accomplish its Sustainability Development Goals. These Sustainable Development Goals aim to eradicate poverty and inequality, gain control over climate change and environmental degradation, while promoting peace and justice. 

The Holidays are upon us, a time for gathering friends & family, to share warmth, friendship, and good cheer. And when we show up, we bring ourselves, our love for each other, and usually a little something more than our glad tidings. It’s the season for exchanging gifts.
We know there are lots of blogs about waste...

Over the last 4 weeks we have posted & Tweeted about the UN Sustainability Development Goals  (SDG) several times, and now I bring them up again here in this blog? Why you may ask? 

Starting a brand new clothing line from scratch is a daunting task. Creating a clothing line that incorporates good corporate citizenship and sustainability practice into the very foundation of the company almost seems impossible.

Changing your lifestyle to help save the planet can seem overwhelming. There’s a lot, and it’s being thrown at us every day - the list of things we can’t do, the list of things we should do and judgments about each option. It’s exhausting!  

“A sustainable lifestyle starts by getting dressed.”

 That’s how the idea behind Truth Alone started years ago, as just a hopeful twinkle in the eyes of founders Christopher and Don. The statement is even more true today than it’s ever been and as Truth Alone grows, that statement remains a lightning rod for everything we do.

Summer is right around the corner, and we can hardly believe it! That doesn’t put a damper on our excitement though, because warmer months are the perfect time to break out your timeless essentials and have a truly fabulous season. Here are a few Truthful Tips to have a fantastic and eco-friendly summer. 

Life on this earth is complicated. On the one hand, technology and innovation have allowed us to create wonders we couldn’t have even imagined a hundred years ago. While on the other hand, those same amazing things that make our lives so convenient today can have a seriously negative impact on our planet. So, what can we do to help protect the earth?