Because you deserve to feel good in your Responsibly-Made clothes and knowing that your choices make a difference in the world.
Sustainability is at once the journey and the destination, it is a complex and multidimensional concept that involves all us, a common humanity, working to be a force for good. To this end, "Truth Alone" is young and at the very beginning of its sustainability mission.
It is our commitment to make our collections in premium & sustainable fabric qualities that are typically beyond the reach of many of in our consumer base. In truth, premium & sustainable apparel does not have to be expensive when it is fairly traded.
To start, we have zeroed in on one thing we do well, premium timeless essentials for men & women. We have focused on one beautiful sustainable fiber, Organic Peruvian Pima cotton. Sustainability begins with the selection of raw materials.
Within a very detailed focus, "Truth Alone" can be certain of the care, control, and execution from start to finish. This becomes our leadership-paradigm: to work within a realm of truthful, honest, and traceable control to expand our collection and assortment to include other sustainable fibers and fabrications .
Women’s Wear Daily (WWD) recently reported that “Brands are winning today by zeroing in on one thing and doing it very well. [Mono Culture: The new Focus, pg6]. The article in WWD continues by saying, “ Forget the lifestyle brand with all of its categories, add-ons, and promises to define every facet of one’s day. In a crowded and fragmented market, brands that excel with one star product are breaking through the clutter.”